On this episode of Mastery Unleashed, Christie Ruffino sits down with Dr. Barrett Matthews, a media expert with a background in CBS Sports, television production, and podcasting. Dr. Barrett specializes in helping high-achieving leaders transition into industry icons by leveraging multi-platform media exposure.
Dr. Barrett shares his journey from sports broadcasting to becoming a media strategist, helping professionals amplify their visibility through podcasting, social media, books, and video content. He emphasizes the importance of being “seen everywhere all at once” and reveals how leveraging multiple media channels can rapidly increase credibility and attract more clients.
Listeners will learn:
✅ Three key steps to increase visibility and establish authority.
✅ Why podcasting is the fastest way to build a personal brand.
✅ How to repurpose content across different media platforms for maximum impact.
✅ The biggest mistakes entrepreneurs make when trying to gain media exposure.
✅ Why you need to focus on your core expertise before expanding into other topics.
🚀 Bonus! Dr. Barrett is offering a free video training on “Five Ways to Paying Clients” PLUS a complimentary media strategy session to help listeners create a customized media plan.
📌 Grab your free training & book a session with Dr. Barrett – details in the show notes!
ABOUT DR. BARRETT
Dr. Barrett Matthews is the visionary behind Media Boss Pro, a media powerhouse that elevates brands, captivates audiences, and boosts visibility. With a background in media production and a trailblazing spirit, Dr. Matthews revolutionizes media presence.
As Assistant Director for WUSA-TV, the top news station in Washington, DC, he honed his skills and delivered compelling stories. He further expanded his expertise as a Production Assistant and Researcher for CBS Sports, capturing the essence of thrilling athletic events with precision and artistry.
Dr. Matthews empowers others as a Host and Executive Producer for renowned shows like the BlackCEO Morning Show and Revenue Radio. Through these platforms, he amplifies the success of entrepreneurs and industry leaders.
In the digital realm, Dr. Matthews hosts the Productive Podcaster and Media Boss Podcast, sharing knowledge and inspiring aspiring media professionals and entrepreneurs.
Founder of Media Boss Pro, Dr. Matthews brings unparalleled creativity and expertise to businesses and individuals, elevating brands and unlocking opportunities.
His achievements include an Honorary Doctorate in Humanities and being named a World Civility Ambassador and Distinguished Leader Honoree. He received the Diplomacy Leadership Award and became a Royal Advisor Development King at large Okogyeman Obremponnsu Kobina Amissah I in Ekumfi Kuotukwa Ghana, West Africa. He was dubbed by the king as the Royal Visionary For Global Media. His most recent recognition was receiving a 2023 United States Presidential Lifetime Achievement Award.
With Dr. Barrett Matthews and Media Boss Pro, your media needs are expertly handled, unlocking your brand’s full potential and embracing boundless success.
GET DR. BARRETT’S GENEROUS GIFT
Complimentary video training on How To Get Paying Clients and A Complimentary Media Session. Plus a chance to earn a Free Bonus
ACCESS THIS GIFT AND MANY MORE
LINKS SHARED ON THE SHOW
www.linkedin.com/in/barrettlmatthews
www.facebook.com/barrett.matthews.1
ABOUT OUR SHOW
Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
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