On today’s show, Jeff talks about how there is a science – an actual neurological process that occurs in our brains with each and every decision we make. He also talks about what happens when we work with that science.



Jeff West is the award winning author of the heartwarming business fable, The Unexpected Tour Guide, winner of the Bronze Level Award in the Business Fable Category from the Axiom Business Book Awards in 2015 and recipient of kind endorsements from bestselling authors Bob Burg, Brian Tracy and Tom Hopkins.

His latest parable, Said the Lady with the Blue Hair, coauthored with Direct Sales legend, Lisa M. Wilber will be released in December of 2022. Bob Burg, coauthor of The Go-Giver Series said, ““A simply terrific book that combines an immensely engaging story you won’t be able to put down along with the powerful principles needed to build a successful Direct Selling business.” And Andrea Patten, author of What Kids Need to Succeed said, “I love the rich tradition of story-telling that is such a big part of the Direct Sales industry. In fact, I’ll bet I wasn’t the only kid who grew up reading Og Mandino or listening to Earl Nightingale before school — not to mention hours of listening to the laughter of countless sales professionals as they followed one of the secret, unwritten rules of the trade. I’m delighted that Said the Lady With the Blue Hair will now become part of that great tradition.”

He is a proud member of The Go-Giver Community and The Go-Giver Success Alliance with Bob Burg and Kathy Tagenel.

He has been a guest on national and international sales shows such as The Go-Giver Influencers – Making a Significant Impact, hosted by Bob Burg, The Buyer’s Mind with Jeff Shore, The Author Your Brand Show with Doug Crowe, Monday Morning Madness with Lisa Wilber, Author to Authority with Kim Thompson-Pinder and Add Value 2 Entrepreneurs with Robert Peterson, and has been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with the Fortune 500® insurance company, Aflac.

Jeff has earned a B.S. Music Ed. from Jacksonville State University; a Master of Music Composition from Texas A&M University, Commerce; and a Certified Leadership Fellow® from The American College.



Main Website:  https://jeffcwest.com

Free Fusion Points® Consultation for Sales Team Leaders and Entrepreneurs: https://jeffcwest.com/speaking

Free 3-Video Sales Training Course:  https://survivalskillsforcommissionsalespeople.com

Free Sales and Leadership Coaching (Weekly Email Series, 2 Great PDFs and 3 Chapters of The Unexpected Tour Guide):  https://jeffcwest.com/ufc

Said the Lady with the Blue Hair: https://app.elify.com/vbc/b2ch5mf066

The Unexpected Tour Guide: https://jeffcwest.com/tutgbook/

Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffcwest/

Follow Jeff on Twitter:  @JeffCWestAuthor https://twitter.com/JeffCWestAuthor

Connect with Jeff on FaceBook: https://www.facebook.com/jeff.west.330


Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

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If not, I encourage you to do that today, so you don’t miss a single episode. We have a great line-up of future guests planned, and if you’re not subscribed, there’s a good chance you’ll miss out on their Ninja Tips & Gifts.

Click here to subscribe on iTunes! https://masteryunleashedpodcast.com/itunes 

Now, if you’re feeling extra loving, I’d be very grateful if you left us a review over on iTunes, too. Those reviews go way beyond fanning the flames of our egos; they help other people find our podcast. (They’re also fun for me to go in and read.) Just click here to review, select “Ratings and Reviews” and “Write a Review,” and let me know what your favorite part of the podcast is.

This podcast will also be distributed to Google Play, Stitcher, Spotify, Breaker, Overcast, PocketCasts, RadioPublic, and YouTube.

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If you have a story to share, along with a ninja tip or two, and would like to be a guest, apply here.

Read the incredible stories of a few of our guests.
Last but not least, don’t forget to pick up one of our Overcoming Mediocrity Books on Amazon.  👍